Snap and Perplexity Announce AI Integration Partnership
Snap Inc. and Perplexity revealed a partnership on November 5, 2025, to integrate Perplexity’s AI-powered answer engine into Snapchat, starting early 2026. The feature will appear in Snapchat’s Chat interface, enabling users to ask questions and receive conversational, source-cited answers from verifiable data.
Key details:
- Reach: Snapchat has nearly 1 billion monthly active users, with over 75% of 13–34-year-olds in 25+ countries using the app.
- Financials: Perplexity will pay Snap $400 million over one year via cash and equity upon global rollout; revenue contribution expected in 2026.
- User experience: Complements Snapchat’s existing My AI chatbot; enhances personalization while maintaining privacy-safe access.
- Strategic goals: Positions Snapchat as a platform for AI partners to engage a mobile-native audience; supports discovery, learning, and social interaction.
CEOs quoted:
- Perplexity’s Aravind Srinivas: Partnership serves curiosity where users already connect.
- Snap’s Evan Spiegel: Aims to make AI personal, social, and fun within friendships and conversations.
The integration marks Snap’s first large-scale external AI partnership and a step toward broader AI collaborations.
Ref
- https://investor.snap.com/news/news-details/2025/Snap-and-Perplexity-Partner-to-Bring-Conversational-AI-Search-to-Snapchat/default.aspx (Main source)
- https://snap.com (Snap Inc. website)
- https://www.perplexity.com (Perplexity website)